It’s been months in development, but proud to announce that I’ll be teaching a digital marketing workshop on a regular basis to Roche’s marketing team. The course was developed in coordination between Roche’s Corporate Training Team, Butler’s Corporate Education Department, Roche’s Marketing Leadership and myself.
Roche does an amazing job at developing and cross-training its international marketing team members. Because much of its team is transient within the organization, they wanted a real-time workshop that developed internal processes, familiarized the team to their Martech stack and resources, and exposed them to external trends.
The workshop does all of this, and incorporates team exercises, structured debate, and even a Jeopardy-style game. Employees also have to effectively use the training in a capstone project across multiple workshops.
Professional development has been at the heart of my business so I’m excited to formalize this engagement as well as assisting Butler with a certification program. If your company would like information on this service, please contact me and I’ll put you in touch with Butler University!