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  • Episode 38: Torchlite's CEO and Technology Entrepreneur Susan Marshall

    Listen to Episode 38: Torchlite's CEO and Technology Entrepreneur Susan Marshall On this episode, we interview Susan Marshall, a 20-plus year technology veteran who's been deeply involved in the rapid evolution of digital marketing, video, audio, mobile, social and data management technologies. Digital marketing is complex. Marketers today need guidance on how to identify what's truly a top priority and help to get it done. At…

    https://tracking.feedpress.it/link/17959/10450763/8c218e28-8c9e-40c2-baad-1f22ae1182e4.mp3

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From : MarTech

The Identity Puzzle in Customer Data Management

The Identity Puzzle in Customer Data Management

The Consumer Identity Crisis In Hindu mythology, Ravana, the great scholar and demon king, has ten heads, symbolizing his various powers and knowledge. The heads were indestructible with the ability to morph and regrow. In their battle, Rama, the warrior god, thus must go below Ravana’s heads and aim the arrow at his solitary heart to slay him for good. In modern times, the consumer is a bit like Ravana, not in terms of his evil designs but his multiple identities. With proliferation of a host of new age devices like smart speakers, wearables, connected

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