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  • Upper Hand: A Suite of Tools for Sports Organizations to Tech-Enable and Manage Their Business Online

    Listen to Upper Hand: A Suite of Tools for Sports Organizations to Tech-Enable and Manage Their Business Online On this episode, we interview Kevin MacCauley and Myles Grote, co-founders of Upper Hand. Upper Hand offers sports organizations a suite of online tools to effectively manage their businesses. By offering solutions to manage lessons, camps, clinics, teams and memberships, Upper Hand enables sports businesses to cut through the clutter of administration and enhance the…

    https://tracking.feedpress.it/link/17959/11241088/e4156450-e9c3-4503-bd3c-19187f56177c.mp3

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From : Martech Zone

7 Ways Technology Could Destroy Your Brand

7 Ways Technology Could Destroy Your Brand

This week, I was on site doing a digital marketing workshop for a global brand. The workshop was and facilitated by me and co-developed in part with Butler University and the amazing educator that’s full-time within the organization. When we arrived at the Martech Stack section of the platform to educate employees on the technology resources within the organization, I was struck at the combination of platforms. It didn’t appear like your normal Martech Stack

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