This will be a hands-on experience. You are expected to bring your laptop and your AdWords account to work directly on your account. We will cover topics then allow time to implement each while in class. Each marketer will bring their unique clients and we will discuss both one on one and as a group how to handle different situations.
This is a 4-week course:
- October 25th
- November 1st
- November 8th
- November 15th
Each marketer will bring their unique clients and we will discuss both one on one and as a group how to handle different situations.
We will only have 20 spots for this class.
- How to do keyword research including how to look at what your competitors are doing
- Setting up realistic expectations with Adwords and budgets
- How to set up your Google Adwords account for the best results
- How to track and measure overall results
- What to consider when setting up your account
- How to write ads and how to A/B test your ads
- How to track and improve your quality score
- How and what to monitor on your account
If time allows we will also cover advanced techniques such as setting up:
- Remarketing lists for search ads (RLSA)
- How to set up customizers for ads
About the Instructor:
Over the last 10 years, Jennifer Denney has had a passion for digital marketing that keeps her hungry for more. Jennifer serves to help business owners solve their challenges and explain simple solutions. She stays very knowledgeable of the latest trends in digital marketing by continuing to grow through consistent self-educating, seminars and results. She currently owns and operates Elevated Marketing Solutions
She is a certified Google specialist in Google analytics, Google tag manager, Google eCommerce, google search, Display/Remarketing, Video/Trueview, Shopping Campaigns, and Mobile. Not content with only those tasks, she is also on the board of IndyAMA for signature events and continuing education, Board Member of the B2B Marketers of Indiana, and sits on a panel for Central Nine Career Center for Computer Technology. She believes an expert never stops growing their knowledge and a consultant always does what is best for their clients.
Jennifer Denney did a fantastic job of teaching Google Analytics for Beginners and Advanced. She was able to tie together the complicated concepts of Google Analytics in a way that made sense. Her real-life examples provided context for all of the different insights that can be gleaned from Analytics once everything is set-up and maintained correctly.
I strongly recommend taking one of Jennifer’s classes on Google Analytics or on other Google products or on Digital marketing. Although you can find information, videos and help online, nothing replaces the real-time exchange of a live classroom to really understand the intricacies and interrelated nature of Google. Google Analytics provides a ton of data but it’s not the data rather it’s boiling the data down to information and then turning that information into actionable insight. This is where Jennifer excels; others might get you to the big picture but she can get to the real point of utilizing Google Analytics in the first place. Doug Kramer -Marketing manager of Brighthouse.