The Mill in Bloomington had a week of workshops for their business community and I was invited to teach a workshop for The Flyover Podcast Festival. My topic was podcast promotion and syndication in the business track and I was excited to have a packed room of engaged business people – a mix of entertainment podcasters, B2C podcasters and B2B podcasters.


Key to my discussion were methods that were deployed for the Dell Luminaries podcast that landed in the top 1% of all business podcasts listened to on iTunes. The interview-style podcast doesn’t have any of the bells and whistles of other top podcasts – but the focus that our team put on the content and the promotion made the podcast so successful. The process inspired me to do this workshop!

Most podcasts don’t reach their full potential because of two reasons:

  1. The lack of syndication through all available listening channels – from Apps to Websites
  2. The lack of promotion through all available distribution channels – from Email Signatures to Advertising

I walked the participants through each available syndication channel (most of them documented in this podcast host and syndication article) as well as each promotional channel. I also was honest with the audience that the budget and resources that I have to promote my personal podcasts doesn’t compare to that of Dell… so I personally don’t utilize all of these methods. I wish I could… but I simply don’t have the time or budget.

If you’re looking for a speaker for your next conference and you wish to teach the audience about successful podcasting for business results, please let me know! I’d be glad to craft a custom workshop for your target audience or your company that helps educate and motivate your podcast teams to build a world-class program.