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  • Episode 26: TeenWorks: Empowering Teens to Achieve Excellence in College, Career, and Community

    Listen to Episode 26: TeenWorks: Empowering Teens to Achieve Excellence in College, Career, and Community On this episode, we interview CEO Tammie Barney and Program Manager Thomas Christenson of TeenWorks. TeenWorks provides a year-round employment and college readiness program with supportive services for teens throughout the school year. While their paid employment program gives teens the chance to earn a paycheck, the TeenWorks experience is much more than a job.…

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From : MarTech

Accelerated Insights: Predictive Testing for Direct Mail

Accelerated Insights: Predictive Testing for Direct Mail

Before going digital, I worked in the newspaper and direct mail industries. While newspaper’s failed to adopt or adapt in time to maintain their control over advertising budgets, direct mail continues to still drive incredible results. In fact, I’d argue that many direct marketing campaigns with direct mail may get much more attention – breaking through the noise of digital. The fact is that, while I get hundreds of emails and banners hitting me every day, I get very few direct mail pieces… and I view them all. As with most mediums, though, direct mail

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