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Douglas Karr 2016-11-03T21:16:33+00:00

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From : MarTech

What’s the Ideal Text Messaging Frequency?

What’s the Ideal Text Messaging Frequency?

There’s probably no marketing channel more direct and with better redemption and response impact than text messaging (SMS). A company which neglects its SMS subscribers will see their text club dwindle and revenue along with it. At the other end of the spectrum, bombarding customers with messages is likely to annoy them and would most likely result in a multitude of unsubscribes. The infographic details SMS marketing best practice and provides insights into the behavior of subscribers, including: How to properly measure the lifetime value of a SMS subscriber. How to properly get consent to

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