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Agile Marketing Journey
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Agile Marketing Journey

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Douglas Karr2017-03-21T13:53:50-04:00

If your business hopes to adapt and overcome these challenges, you must adopt an agile marketing process. This isn't news, we've been sharing agile marketing methodologies for a few years [...]

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  • Upper Hand: A Suite of Tools for Sports Organizations to Tech-Enable and Manage Their Business Online

    Listen to Upper Hand: A Suite of Tools for Sports Organizations to Tech-Enable and Manage Their Business Online On this episode, we interview Kevin MacCauley and Myles Grote, co-founders of Upper Hand. Upper Hand offers sports organizations a suite of online tools to effectively manage their businesses. By offering solutions to manage lessons, camps, clinics, teams and memberships, Upper Hand enables sports businesses to cut through the clutter of administration and enhance the…

    https://tracking.feedpress.it/link/17959/11241088/e4156450-e9c3-4503-bd3c-19187f56177c.mp3

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From : Martech Zone

Stop Producing Endless Content and Begin Building a Library

Stop Producing Endless Content and Begin Building a Library

A few years ago we were working with a company that had several million articles published on their site. The problem, of course, was that very few of them were read and even less ranked in search engines. We tested a pilot program where we applied 20% of their newsroom’s resources in improving and combining existing content. The goal was to have one complete and comprehensive article on a topic. Many companies collect articles on

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