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Douglas Karr2017-04-03T11:48:10+00:00

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  • Episode 38: Torchlite's CEO and Technology Entrepreneur Susan Marshall

    Listen to Episode 38: Torchlite's CEO and Technology Entrepreneur Susan Marshall On this episode, we interview Susan Marshall, a 20-plus year technology veteran who's been deeply involved in the rapid evolution of digital marketing, video, audio, mobile, social and data management technologies. Digital marketing is complex. Marketers today need guidance on how to identify what's truly a top priority and help to get it done. At…

    https://tracking.feedpress.it/link/17959/10450763/8c218e28-8c9e-40c2-baad-1f22ae1182e4.mp3

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From : MarTech

Digital Transformation is a Leadership Issue, Not a Technology Issue

Digital Transformation is a Leadership Issue, Not a Technology Issue

For over a decade, the focus of my consulting in our industry has been helping businesses punch through and transform their companies digitally. While this is often thought of as some kind of top-down push from investors, the board, or the Chief Executive Officer, you might be surprised to find that the company leadership lacks the experience and skill to push digital transformation. I’m often hired by leadership to assist a company digitally transform – and it just happens to start with sales and marketing opportunities because that’s where incredible results can be realized quickly.

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