Awareness, Authority, Trust, and Measurable ROI
The days of content production are behind us. Organic search algorithms are sophisticated and require remarkable content that drives attention from relevant, high-authority sites. The buyer journey has changed as well, exploding in the number of channels and mediums used to research the next purchase. Whether it’s a customer walking in the door, calling on the phone, or buying online, your brand must accommodate their hunger for information.
We are an omnichannel agency, working with our clients through a marketing maturity model from messaging to retention to ensure our clients have an online presence that overshadows their competitors and drives buyers through to a conversion. Every digital media presence requires four distinct characteristics to be successful.
AwarenessA strong brand, consistent messaging, and premier content that builds awareness is critical.
AuthorityAuthority isn’t bought, it’s given. Building a site and content that are recognized by the industry is critical to converting prospects into buyers.
TrustTrust is built over time with your audience. Consistent messaging and prmotion that drives home your business’ results is essential to conversion.
Below are samples of the work that we’ve provided our clients. It’s important to note that this is a fraction of what we do, though. Before any piece of content is researched, written and/or designed, we ensure the client’s site is optimized for search and conversion, we have a promotion strategy in place, and the campaign drives results for an overall, long-term strategy to grow the business online.
We measure the impact of everything we do, and adjust the strategy based on results and your feedback. There are leading indicators, in addition to actual conversion metrics, that prove the success of your digital marketing strategies. We focus on measurable results, not output.