Acquiring authority with search and social is key to an inbound marketing strategy. However, not having a nurturing program to have visitors subscribe to is a major gap in an overall marketing program. We work with our clients to build custom, tailored email programs that aren’t just spammy – but provide a rich response to them with curated content, their latest published posts, video content, and actionable calls-to-action.
Lifeline Data Centers has long sales cycles and they must build trust and authority with a targeted audience – sometimes for years. Batch and blast isn’t going to cut, they require careful thought leadership pieces that inform their audience of their authority in the data center market and capture their trust over time.
We’re listed in Mailchimp’s directory of experts as well, having rolled out hundreds of email campaigns with them. Keep in mind that that’s one vendor. We’re vendor agnostic and have built programs throughout the email industry, including Constant Contact, Delivra, Right On Interactive, Marketo, Eloqua, ExactTarget, and even our own ESP – CircuPress.