It's been a while since I've shared some client news. It's not because nothing is happening, I can assure you! It's been a huge January. Marty Thompson is currently the CMO at a startup in robotic process automation, Clear Software. Marty and his team have an incredible product that helps [...]
When Mark Schaefer invited me to help him with the Dell Luminaries podcast, I knew it was going to be a spectacular opportunity. In our second season, that may be one of the biggest understatements ever! Working with Mark I've always been a fan of Mark's, but his relentless pursuit [...]
You've probably heard the common theory that roads were the key to Rome ruling the ancient world. Roads helped migration, commerce, work, and most importantly - armies easily and efficiently move from one place to another. I'm concerned that Indiana doesn't realize that bandwidth is as important to a thriving [...]
Today was a special day! I sponsored a fundraising event for All Pro Dad and was able to bring clients and partners to the luncheon to hear Coach Tony Dungy speak about the importance of developing strong fathers out there. There are over 20 million children in the United [...]
About two years ago, I was extremely excited to move my company and our employees into a beautiful office at the newly opened Speak Easy downtown. I've had an office downtown for a decade, but this space was epic. I invested in a new podcast studio with state of the [...]
Everyone loves recognition and I'm no different. My MarTech publication has been my pride and joy for over a decade now. It lead to my book, my speaking opportunities, and ultimately my agency. And - while you might think that a publication this size makes millions, it doesn't. My consulting [...]
In the last few years, I've really buckled down on building a great business for myself and developing side projects that have lasting impact. This weekend, for instance, I'm finishing up development of a digital marketing certification program that's taken months to do. That's the kind of work that drives [...]
Our longest running podcast with the most subscribers is, by far, MarTech Interviews. Our most popular episodes are now reaching over 10,000 downloads/listenseach year - a goal I've been pursuing for a decade. The episodes aren't regular because I wait and hand-pick the guests as opportunities arise. I feel as [...]
What are you missing out on when you just buy a website? There are quite a few of them: Will your website be easy to manage once you've made the purchase? Will everything that worked previously for users on your old site work with your new site? Will the new [...]
An area of expertise and focus since I opened my business has been search engine optimization. Out of all of the channels, I do not believe any marketing medium has the intent to purchase than that of a business or consumer who is researching their next purchase via search engines. [...]
